![]() Premier North will work with the London office and with clients across the cities of Liverpool, Sheffield, Leeds, Bradford and Hull. MANCHESTER - Entertainment, arts and culture agency Premier has expanded into the North of England with new offices in Manchester. Diffusion’s PR programme includes thought leadership, focusing on Seqera Labs’ CEO Evan Floden. The company, which works with the likes of AstraZeneca, Janssen Pharmaceuticals and Oxford Nanopore, helps companies with healthcare issues including developing personalised immunogenic vaccines, diagnostics, image processing, and population genomics. LONDON - Seqera Labs, a provider of data software for the life sciences industry that recently secured €22 million in Series A funding, has appointed Diffusion, to highlight its work in improving the way researchers share and analyse scientific data. European clients already include The Nomad London F&B, Never Say Die Bourbon, Gruppo Montenegro and Barriere Hotels. The London branch will offer a full suite of communication services, including social media and wider digital marketing management, content marketing, digital advertising, and creative production. Other new staffers include PR director Robyn Percy, formerly of Hue & Cry. The firm, which was founded in 2020 and already has a presence in Los Angeles, Paris, Mexico City and Las Vegas, is planning to expand further to Sydney, Singapore, San Francisco and Dallas over the next two years. Founder Harrison will lead the new office along with managing partner Lauren Webster, formerly of boutique PR & marketing agency Ninth House. LONDON - New York firm Rachel Harrison Communications has launched a London outpost. The AI Lab – whose clients already include Nestlé, Accor, Tinder – sits within Reality, Ogilvy’s global emerging experience unit, which helps clients translate technologies including AR, VR, Web3, AI and NFTs into relevant and accessible creative experiences for brands. PARIS - Ogilvy Paris has launched an AI Lab, with a team of art directors, copywriters, and creative technologists to help clients make the best use of AI, as well as a legal team dedicated to answering questions of ethics and rights management. The agency team will work with Swan’s in-market teams to build a communications function across the region. The Paris-based fintech works with companies including Carrefour and Pennylane. A London-based team will lead media engagement strategy and execution for titles with international reach. LONDON - FleishmanHillard’s fintech team has been appointed by embedded finance business Swan on a retained basis to handle pan-European media relations. Adding to consumer and trade PR campaigns, Richmond & Towers now leads on social media strategy, content creation and influencer marketing for the brewery. ![]() LONDON - Brand engagement agency Richmond & Towers has been appointed by Brooklyn Brewery to oversee its social media presence in the UK, after the agency has led UK PR for the past year, including unveiling the first mural using beer-infused paint to celebrate the launch of its new pilsner (pictured).
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